What Makes Attn: Grace Different? A Skin-Safe Alternative to Conventional Incontinence Pads | Attn: Grace — Attn:Grace

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[Home](/content/ "Home"/index.html) >What Makes Attn: Grace Different? A Skin-Safe Alternative to Conventional Incontinence Pads | Attn: Grace

Attn: Grace vs. Conventional Brands: A Modern, Skin-Safe Alternative for Bladder Leaks

Key Takeaways

Attn: Grace uses a plant-based, Skin-Safe™ polyethylene top sheet and is made without synthetic fragrances, dyes, chlorine bleach, lotions, latex, or PFAS. It holds OEKO-TEX® Standard 100 certification and Dermatest® approval.
Conventional pads often contain synthetic fragrances, petroleum-based plastics, artificial dyes, and chlorine-bleached pulp, materials that are recognized contact allergens and have been associated with skin irritation in people with prolonged skin contact, including those managing incontinence long-term..
Every Attn: Grace pad is dermatologist-tested, Dermatest® approved, and made with OEKO-TEX® Standard 100 certified materials. No fragrance. No dye. No bleach. No PFAS.
The plant-based top sheet is designed for rapid moisture wicking. In internal testing under standardized conditions, it transferred moisture significantly faster than an organic cotton top sheet* and the product line spans five absorbency styles from light to maximum protection.
Chronic skin irritation, rashes, and reactions to fragrances and dyes drive most switches to Attn: Grace pads. Women who need daily protection for years need products that work with their skin, not against it.

*Based on internal wicking-rate testing comparing the Skin-Safe™ plant-based polyethylene top sheet to an organic cotton top sheet under standardized test conditions.

Why More Women Are Rethinking Their Incontinence Pads

Bladder leaks affect tens of millions of women in the U.S. For most, managing them has meant grabbing whatever's on the shelf, without giving much thought to what's actually in those products.

That's starting to change and women are asking harder questions: Why does my skin feel irritated after wearing these? What's causing that chemical smell? Why is there a dye in my incontinence pad?

Many conventional incontinence pads include synthetic fragrances, petroleum-based plastics, and synthetic dyes, materials that have been standard in absorbent product manufacturing for generations and remain common across the category. For women managing incontinence long-term, what's in those products matters

Attn: Grace started from a different question: what would a pad designed specifically for women's skin actually look like? The result is a product line that's demonstrably different, and for women with sensitive skin managing incontinence long-term, that difference matters.

The Core Difference: Skin-First vs. Absorption-First Design

Many conventional pads include synthetic fragrances and lotion layers designed to manage comfort at the surface level. Attn: Grace takes a different approach: removing the materials associated with irritation from the skin-contact layer entirely, rather than adding ingredients, like lotions, to try to compensate for them.

Attn: Grace inverts this approach. The Skin-Safe™ plant-based polyethylene top sheet wicks moisture away from skin 10x faster than organic cotton and the breathable construction supports air circulation to help reduce heat and moisture buildup during wear.

This is reflected in certifications: Dermatest® approval means the product was tested on actual sensitive skin. OEKO-TEX® Standard 100 certification means every material has been independently evaluated for over 100 harmful substances, including PFAS, heavy metals, formaldehyde, and certain dyes and pesticides.

Ingredient Transparency: What Conventional Brands Don't Tell You

Many leading conventional incontinence pads, including some of the most widely sold products in the category, list synthetic fragrances (parfum), petroleum-based plastics such as polypropylene and polyethylene, hydrocarbon resins, and synthetic dyes in their publicly available ingredient disclosures. Fragrance-based odor control systems are common across the category.

Because absorbent hygiene products are regulated as Class I medical devices in the U.S. rather than cosmetics, full ingredient disclosure is not required. What is disclosed varies by brand and product variant.

None of these brands are required to disclose fragrance formulations in full. As PBS NewsHour reported in its coverage of absorbent product ingredient transparency, trade secret laws keep fragrance ingredient details confidential, meaning the "fragrance" on a product label could contain dozens of undisclosed compounds, including phthalates and other suspected hormone disruptors.

Side-by-Side Comparison: Attn: Grace vs. Conventional Brands


Feature	Attn: Grace	Most Conventional Brands
Top Sheet Material	Plant-based Skin-Safe™ polyethylene	Petroleum-based polypropylene or polyethylene (varies by brand)
Key Ingredients of Note	Made without bleach, added PFAS, latex, or lotions	Elemental chlorine or chlorine dioxide in many products (varies by manufacturer)
Fragrances	Fragrance-free	Present in many leading products
Synthetic Dyes (verified variants)	None	Present in many leading products
Breathability	Breathable design with airflow channels	Conventional pad construction
Skin Certification	Dermatest® approved; OEKO-TEX® Standard 100	Sensitive skin line only
Absorbency Range	135ml–760ml (5 pad styles)	Multiple levels
Discretion / Thinness	2.8mm (Hybrid), 5mm all others	Standard thin profiles
No add PFAS	Yes — OEKO-TEX® Standard 100 certified materials tested for PFAS	Not disclosed as a standard across the category
B Corp / Certifications	Certified B Corp, OEKO-TEX® Standard 100, Dermatest®	Not standard across the category
Women-Led Brand	Yes — founded 2020	No

Does Attn: Grace Absorb as Well as Conventional Brands?

This is the most common hesitation when women consider switching and it's a fair one. Attn: Grace's answer is the product line itself. Five pad styles cover a continuous range from light to very heavy protection:

Hybrid Pad(135ml): Ultra-thin at 2.8mm, designed for light leaks and active days
Moderate Pad(245ml): 5mm profile for moderate bladder leaks
Heavy Pad(435ml): For heavier leakage throughout the day
Heavy Plus Pad(540ml): Extended wear capacity for demanding days
Ultimate Pad(760ml): Maximum protection for overnight or heavy incontinence needs

Attn: Grace also offers a Barrier Cream, a complement to the pad line designed to protect and soothe skin between changes.

Some of the Reasons Why Women Are Making the Switch

Skin reactions that wouldn't resolve. Chronic rashes, itching, and redness that disappeared once they stopped using fragranced pads. For many women, the fragrance or dyes in their pad were the irritant the whole time.

Sensitivity to ingredients they didn't know were there. Reading the ingredient list on a conventional pad and seeing perfume, synthetic dyes, and petroleum-based materials is often enough to prompt a switch on its own.

Wanting a product built for their bodies, not just their leak. Conventional brands were designed to absorb. Attn: Grace was designed for women with their skin, comfort, and long-term health as the starting point.

Trusting a brand that's certified and not just claiming to be clean. OEKO-TEX® Standard 100, Dermatest®, and B Corp certification are third-party verifications, not marketing language.

Frequently Asked Questions

Are Attn: Grace pads really fragrance-free?

Completely. Attn: Grace pads contain no synthetic fragrances, no essential oils used as fragrances, and no fragrance-based odor control systems. Odor is managed through rapid moisture wicking and breathable construction, removing the conditions that cause odor, rather than masking them.

What does OEKO-TEX® Standard 100 actually mean?

OEKO-TEX® Standard 100 is an independent certification that verifies every component of a product has been tested for harmful substances including PFAS, heavy metals, formaldehyde, certain pesticides, and restricted dyes.

Can I use Attn: Grace pads overnight?

Yes, the Ultimate Pad is designed for maximum protection and is suitable for overnight use. The breathable design reduces heat and moisture buildup, supporting comfort during extended wear.

Alexandra Fennell

As the Co-Founder of Attn: Grace, Alex Fennell is a leading advocate for ingredient transparency and consumer safety in the personal care industry. Driven by a mission to eliminate hidden toxins from women’s health products, she leads the innovation of high-performance incontinence solutions designed without harsh chemicals. Alex leverages her background in technology to broaden access to clean, science-backed products that prioritize women’s aging and wellness.

Disclaimer: This content is for educational and informational purposes only. It is not medical advice and should not replace consultation with a qualified health professional. While we strive for accuracy, we make no warranties about completeness or suitability for any purpose. If you have health concerns or persistent symptoms, please consult your clinician.

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